Fresh Start Marketing · Fredericksburg, Texas
25+ years in online advertising, business development, marketing, and analytics.
Mike Thomson
Business Operations Consultant
How I work
Most businesses skip straight to building. I start with what you already have, then we decide together what is worth changing.
Get comfortable with AI before you spend on it.
Your own AI assistant, set up for your business in one session and working before we hang up.
Two private sessions for the owner. Ask every question you'd never ask in a meeting.
Your people learn AI on the work they already do: their emails, their quotes, their reports.
See the whole business before anything gets built.
I look at your whole business, not one problem. You get a written plan: what to fix first, what each fix returns, and what to skip. Act on it with me or without me.
Turn the plan into working systems, one fix at a time.
Each fix from the plan, scoped and delivered on its own. Built by me, or by the right vendor. Your call.
A standing monthly arrangement. I keep finding the next fix while the last ones run.
What changes
Three places I look first. None of them start with buying something new.
Your tools
Most businesses use a fraction of what their tools can do. I find what you're paying for and not using, and connect the systems that should be talking to each other.
Your people
Reports rebuilt every Monday, details typed into three places, follow-ups that live on sticky notes. That work goes to a system, and your people get the time for the work only they can do.
Your know-how
How you quote, the exceptions, the reasons behind the way things are done. I get it out of people's heads and onto paper your team and your AI tools can both use, so it stays when people move on.
Introduction
My parents bought a pet store when I was 14. I worked there after school and on weekends.
Around 2001 I was selling straight razors on eBay and became an eBay PowerSeller.
Around 2006 I picked up a client I still work with today. I've helped them build three e-commerce businesses, one past $116 million in lifetime revenue.
25+ years in online advertising, business development, marketing, and analytics.
Now I bring that to businesses that want to do more with what they already have. You work directly with me.
“Around 5-10 hours a week right now.”
In time recovered.
Ryan RendonRendon Realty Group, Fredericksburg, TXPro bono client“I've gotten back 8-11 hours and I know there are more opportunities to increase that number.”
Deuce ToddGolden Cypress AIPro bono client$60,000
I built a monitor for a client's Facebook ad account after a $60,000 mistake on the platform's side. It checks spend every 5 minutes and will immediately pause the ads if it detects runaway spending.
Security · Ethics · Privacy
Ask me. Then ask anyone else you're talking to. If the answer is vague, that's your answer.
Security
My answerIf I don't need access to your internal stuff, I don't want it. I take the minimum the work requires, and you know how to switch anything off before it goes live.
Ethics
My answerEvery system I design names what it decides, who it affects, and where a human signs off. Your customers get treated the way you would treat them.
Privacy
My answerYour customers' data is yours, and theirs. Never mine. Your customer list never trains anything, feeds anything, or leaves your control.
What you keep
The Reframe Core is an AI assistant built around your business. It knows how you work, reaches the tools you use, and does real work.
It runs on your computer and your own paid AI account. Nothing is locked to me.
Your processes, your rules and your know-how, in plain files your people can read too.
New hire, new manager, new owner: it goes with the business.
Learn with me
My newsletter and YouTube show for business owners. Stop chatting. Start doing.
Real examples of AI doing work past the prompt, in plain English, with what it took to set up.
For boards
Nonprofit and company boards are being asked what AI means for the organization. I walk your board through where it fits in an organization like yours, what to ask before anyone buys anything, and what to protect.
Get in touch
Tell me about your business and where AI stands in it today. I read every one myself and reply with times to talk.