Our Work
Receipts, not promises
What Business Reframing™ looks like when it ships. Builds, diagnostics, and one experiment we killed on purpose.
Portfolio
Products and projects from 25 years of marketing, analytics, and automation work.
Ad Spend Monitor
Meta burned $60K of a client’s budget in under an hour due to a platform-side mistake. We built a real-time spend monitor in 24 hours. It tracks spend against budget and alerts before things go sideways. It has watched every dollar since.
The Report Nobody Has to Build Anymore
A national e-commerce brand was rebuilding the same ad-performance report by hand, three times a day. We replaced it with an hourly dashboard, added 21 metrics that were never being captured, and rescued three years of ad history before the platforms erased it.
The Website Her Template Wouldn't Let Her Build
A mobile dog groomer was paying $27/month for a website builder that fought her at every turn. We rebuilt on her real brand, moved hosting to $0/month, and shipped in one day with perfect PageSpeed scores and an A+ security grade. Full disclosure: the client is my wife. The standards were not relaxed.
$112M E-Commerce Brand
Managed digital marketing for a direct-to-consumer brand from startup to $112M in lifetime revenue. Ad spend management, email campaigns, conversion optimization, and team scaling. The client relationship is now in its second decade.
Legal Deadline Tracker
A law firm was hand-copying court deadlines from email into calendars. Genuine AI fit: the system scans court emails, extracts deadlines from orders and attachments, and syncs them to Google Calendar. Attorneys approve or reject before anything lands.
HelloMolly — AI Phone Receptionist
An AI agent that answers business calls 24/7. Handles inquiries, books appointments, captures leads. Proof that when AI is the right prescription, we can build it end to end, not just recommend it.
The Cold Email Experiment
Sent 1,400 cold emails across 6 campaigns. Got 2 replies and zero clients. Documented everything, killed the channel, and rebuilt around referrals and warm introductions instead. We publish our misses too. That’s the point.
Case Studies
Detailed breakdowns of client projects with real results.
The Report Nobody Has to Build Anymore
Three times a day, an operator built the same performance report by hand: pull numbers from Facebook, Google, and Microsoft, fill in spend, line it up against actual cart sales, type it, send it. About 45 hours a year of copy-paste work. Worse, the ad platforms only keep roughly three years of daily data, and the window rolls forward every day. Anything not captured was being permanently erased, one day at a time.
45 hours a year of manual reporting eliminated. 21 new hourly metrics. Three years of advertising history rescued into a database the client owns, where no platform's rolling window can touch it.
The Website Her Template Wouldn't Let Her Build
Amanda runs a mobile dog grooming business here in Fredericksburg. Her website lived on a monthly website builder: $27 a month, every month, for a template that fought her at every turn. She'd built it herself because that's what small business owners do. The result was a site that worked, technically, but never looked like her business. It's one of the most common stories on Main Street: you pay rent on a website you don't love, built inside a tool that won't let you build the one you actually want.
Built, reviewed, and live in one day. Perfect Google PageSpeed scores in all four categories, an A+ security grade, and a $27/month bill that dropped to zero. Most importantly: she finally has the website she'd been trying to build for years, and she loves it.
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Every one of these started with a diagnosis, not a pitch. Yours would too.