Our Work

Receipts, not promises

What Business Reframing™ looks like when it ships. Builds, diagnostics, and one experiment we killed on purpose.

Portfolio

Products and projects from 25 years of marketing, analytics, and automation work.

Diagnose → ShipCase Study

Ad Spend Monitor

Meta burned $60K of a client’s budget in under an hour due to a platform-side mistake. We built a real-time spend monitor in 24 hours. It tracks spend against budget and alerts before things go sideways. It has watched every dollar since.

Built in 24 hoursView
Marketing & Growth

$112M E-Commerce Brand

Managed digital marketing for a direct-to-consumer brand from startup to $112M in lifetime revenue. Ad spend management, email campaigns, conversion optimization, and team scaling. The client relationship is now in its second decade.

$112M+ in lifetime revenue
The Right Tool: AI

Legal Deadline Tracker

A law firm was hand-copying court deadlines from email into calendars. Genuine AI fit: the system scans court emails, extracts deadlines from orders and attachments, and syncs them to Google Calendar. Attorneys approve or reject before anything lands.

Saves 5+ hours/week
The Right Tool: AILive

HelloMolly — AI Phone Receptionist

An AI agent that answers business calls 24/7. Handles inquiries, books appointments, captures leads. Proof that when AI is the right prescription, we can build it end to end, not just recommend it.

24/7 AI call handlingView
Lessons Learned

The Cold Email Experiment

Sent 1,400 cold emails across 6 campaigns. Got 2 replies and zero clients. Documented everything, killed the channel, and rebuilt around referrals and warm introductions instead. We publish our misses too. That’s the point.

1,400 emails. 0 clients.

Case Studies

Detailed breakdowns of client projects with real results.

Case studies coming soon

Detailed client stories with real results will appear here as we land new projects.

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Every one of these started with a diagnosis, not a pitch. Yours would too.